To project the Malaysia Tourism Centre (MaTiC) as a world-class one-stop tourist centre for foreign and local tourists through various professionally run services and facilities such as the tourist information counters, tourist police counters, internet access to tourism websites, ticketing reservations, restaurants and handicraft stores as well as the cultural shows.

 
     
 
 
 
To promote tourism-related activities organised by the ministry as well as state-run activities through the tourist information counters, tourism websites, printed materials and the electronic board.
To plan, implement and manage programmes including cultural and tourism-related events through shows, exhibitions, briefings and demonstrations to attract local and foreign tourists.
To provide the space and infrastructure together with technical assistance for art and culture proponents.